Glorious Digital
// Concept & Copy //
Aotearoa’s leading digital art marketplace needed a way to educate its older audience web3 and the new era of art.
When web3 exploded in 2022, ‘digital collectibles’ took a lot of getting your head around. Especially if you’re a traditional high-end art buyer used to purchasing something… tangible.
So we developed ‘New Era of Art’ — a campaign designed to help Boomers understand the fundamentals of this new technology and the value of Glorious’ collaborations with some of New Zealand’s most prestigious artists.
The campaign lived across print, digital and digital. This content directed users to a page on Glorious’ website where they would be met with five animated films that explained how the blockchain worked and how new technology like smart contracts could benefit artists in whole new ways.
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Degas
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Rembrant
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Van Gogh
