Putting out
the fire

Inspired by Naomi Klein’s seminal climate activist book, ‘On Fire,’ I worked with Bundle Training in the UK to conceptualise and copywrite this two-minute explainer on where the Gen New Deal’s philosophy comes from and how it could dramatically change the course of the planet.

We wanted the animation style to feel both futuristic and real, yet stay away from climate horror clichés and fear-mongering.