The bedside table essential for women feeling their way through life in search of validation.
Ugh, argh,
Make It Make Sense
When do you need to see a psychic, and when do you just need to quit your job? What do you do when heartbreak makes you feel like a one-winged dove on the floor? And how can you be a friend to someone who’s grieving, knowing there’s nothing you can really do?
Lucy and I from Shit You Should Care About have turned our years in media writing into the zeitgeist and feeling our way through life into a non-fiction collection of cultural analysis, anecdotes, personal essays, poems and exchanges, interplayed like a conversation between friends.
Voted Bookety Book Books Readers Choice 2024
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Voted Bookety Book Books Readers Choice 2024 〰️
Art Direction
Exploring the sensation of women wilting under the pressure of having to be beautiful and thriving all the time under the weight of the digital world. And pairing this with the existing design system of Shit You Should Care About.
And playing with the idea of pixelated glitches as a response to the pressure of existing both online and off.
Original inspiration came from a shopfront installation here in Lisbon.
Drawing design cues from some of our favourite cover designs, particularly the collision of image and type.
Initial concept tests using a combination of ‘drop-down menu’ internet colours and the SYSCA brand palette.
Finally, working with illustrator Marcello Velho to create a key visual with components that could live across each promotional touchpoint of the book.
Promotional postcards
Audiobook
Recorded by Lucy and I between London and Tāmaki Makaurau
Podcast
The Making Of
Make It Make Sense
Our 11-part podcast takes listeners through each step (and chapter) of our book journey. From being late night/early morning rat girls working on our dream vision to launching our project in the world, we pull the dust jacket off almost… everything.
Currently over 33,000 listens.
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